@article{Wu2026Wisdom,
  title = {Wisdom of Crowds: Multimodal Data-Driven Personalized Decision-Making Model for Supporting Purchase Decisions of Heterogeneous Consumers},
  author = {Peng Wu and Shuai Sun and Ligang Zhou and Yutong Xie and Muhammet Deveci and Luis Martínez},
  year = {2026},
  journal = {Group Decision and Negotiation},
  volume = {35},
  doi = {10.1007/s10726-026-10001-4},
  url = {https://doi.org/10.1007/s10726-026-10001-4},
  isbn = {1572-9907},
  keywords = {article},
}