The Use of Marketing Decision Support Systems for New Product Design: A Review
Type of publication: International Journal
Year of publication: 2019
Authors: Francisco Figueroa Perez
Director: Juan C. Leyva Lopez, Luis C. Santillan, Edgar O. Perez Contreras, Pedro José Sánchez
Type: International Journal of Computational Intelligence Systems
Editorial: Atlantis Press
Volumen: 12
Number: 2
Pagination: 761-774
ISSN number: 1875-6891
Keywords: Systematic literature review; Marketing decision support systems; Multicriteria decision analysis; Knowledge-based systems; Product design
DOI: 10.2991/ijcis.d.190624.001
Document:
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