The Use of Marketing Decision Support Systems for New Product Design: A Review

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Title	The Use of Marketing Decision Support Systems for New Product Design: A Review
	International Journal
Year of publication	2019
Author	Francisco Figueroa Perez Juan C. Leyva Lopez Luis C. Santillan Edgar O. Perez Contreras Pedro José Sánchez
Publisher	Atlantis Press
Volume	12
Pagination	761-774
Keywords	Systematic literature review; Marketing decision support systems; Multicriteria decision analysis; Knowledge-based systems; Product design
DOI	10.2991/ijcis.d.190624.001
Journal	International Journal of Computational Intelligence Systems
Number	2
ISSN Number	1875-6891
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Documento	125912324-1.pdf374.08 KB
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